Building Author Entities for SEO Credibility

Since May 2024, Google has added another layer of signification to its SEO workings. This is an entity that establishes a consistent authorial figure or publisher. This marks a new age in SEO, showing that Google can now recognize the owners, creators, and publishers of a website. This is hardly surprising in the age of influencer marketing and branding strategies, where people are more likely to find familiar faces or known authorial voices that are more trustworthy.

With a consistent subject matter expert overlooking your content, people are more likely to familiarise themselves with them. If they find repeated works that live up to user explanations or exceed them, it’s likely to solidify this identity in their memories. Consequently, they are more likely to search for said author or publisher for information on the niche your authorial entity has established. In this article, let’s walk you through how to build an author entity that will help you enhance your credibility during SEO.

A shift from website to author

Over the past few decades, the tools of SEO trade have focused on the content published and entities on the website, such as backlinks, specific topics, etc., to identify the source. This would include the keywords enmeshed in your content and the subject matter you write on. However, recently, this paradigm has shifted. Now, we have two more crucial identifying factors:

1. The owner of the website
2. The author who is writing and publishing for the website

This is necessary to build confidence in your brand as authentic, reliable and trustworthy. As a rule of thumb, you should always check the EAT parameters regarding SEO India strategies.

Registering the authorial entity for SEO

Now that we know how the author’s publisher and figure determine a website’s credibility let’s get into how you can build one.

1. Start by focusing on and registering your authorial persona on your website. Long gone are the days of stark anonymity. Registering a recognisable name to Google’s knowledge graph is essential for establishing that your subject matter is worthy of the user’s time and trust. For this, you first have to identify an entity’s home.
2. Start a process of self-corroboration where you make clear and easy-to-understand references to the author across your website in a conscious, accurate and unified way.
3. This will help reconcile the entity home and, consequently, manage and tweak your knowledge panel.
4. Focus on niche notability. This means you need to create consistently trustworthy subjects that matter in a specific field. This can far surpass any other form of building trust and KPI confidence.
5. Make sure you never slack off. Keeping up with a consistent authorial identity means posting on a schedule and maintaining your presence with your audiences.

Conclusion

Adapting to the shifting tides of SEO is crucial for keeping your website from obscurity. Authors and publishers have become necessary identifiers for your online dissemination of information. This realigns how SEO strategies have worked so far.

While you still need to maintain a traditional focus on other forms of optimisation and keep your content readable to the search engine crawlers, the authorial entity and the publisher’s credibility are just as crucial for building a regular audience base. Consulting an SEO company India might help you gain some direction and perspective. Hopefully, this article will guide you through the basics of the process.